Hitachi Technology
Hitachi Power Tools Renames To Metabo HPT In North America
March 11, 2018



Hitachi Power Tools will rename from Hitachi Power Tools to Metabo HPT for its full line of power tools, fasteners, accessories and outdoor power equipment products for North America

The transition will start from September 2018 with the launch of MultiVolt, while the majority of products will changeover after December 2018.

Products will retain current brand identity: same color, same model numbers, same warranties and the same battery interchangeability. They will be made by the same people, in the same factories, with the same specifications and focus on innovation that customers have come to expect.


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All products will continue to be covered and supported by the same industry leading warranties and service. Hitachi Power Tools products will be interchangeable with Metabo HPT products, and Metabo HPT products will be interchangeable with Hitachi Power Tool products.


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Metabo HPT packaging and signage at point of sale during the transition will feature both names and logos to clearly communicate the changeover from Hitachi Power Tools. At a glance, customers will easily understand that this is the same brand just under the new name, Metabo HPT

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Metabo HPT, durable power tools providing jobsite solutions with innovation at its core.

*It is important to note that as Hitachi Power Tools changes their name in the North American market to Metabo HPT, the original Metabo brand headquartered in West Chester, PA will remain. These two distinct brands, Metabo HPT and Metabo, are part of the parent company, Hitachi Koki Co., Ltd (scheduled to change the name to Koki Holdings Co., Ltd in June 2018) that partnered with leading global investment firm KKR from April 2017.

About Metabo HPT

Metabo HPT (formerly known as Hitachi Power Tools) offers an extensive line of professional grade power tools and accessories for woodworking, metalworking, drilling and fastening, concrete drilling and cutting, outdoor power equipment products as well as a complete line of pneumatic nailers, staplers, compressors and collated fasteners. From headquarters in Braselton, GA, and satellite offices in the United States, Canada and Mexico, Metabo HPT supports over 4000 retail locations and over 1000 authorized service centers. Metabo HPT is a brand within Hitachi Koki USA, Ltd (scheduled to change the name to Koki Holdings America, Ltd); the North American division of Hitachi Koki Co., Ltd (scheduled to change the name to Koki Holdings Co., Ltd in June 2018).


FAQ

1. What happened to Hitachi Power Tools?

  • Hitachi Power Tools (Hitachi Koki USA, Ltd.- scheduled to change the name to Koki Holdings America, Ltd. in Fall 2018), headquartered in Braselton, GA- will operate as Metabo HPT - a brand of Hitachi Koki Co., Ltd. (scheduled to change the name to Koki Holdings Co., Ltd. in June 2018).
  • All Power Tool factories will continue to produce the same tools under the Metabo HPT name.
  • Inventory will transition starting from September 2018 with the launch of MultiVolt, while the majority of products will changeover after December 2018.
  • Same design, same color, same quality, same warranty, same service centers, same factories, same people, same engineering = same brand new name.

2. Why are you changing the name?

  • KKR, a leading global investment firm, partnered with Hitachi Koki Co., Ltd business unit from April 2017.
  • Hitachi Power Tools USA chose to Re-Name as Metabo HPT in March 2018.
  • Our name is changing because we are no longer a part of Hitachi Ltd.

3. How are Metabo HPT and Metabo related?

  • Metabo and Metabo HPT are separate brands of Hitachi Koki Co., Ltd.
  • These brands are stand-alone brands and not interchangeable.
  • Metabo HPT replaces Hitachi Power Tools and is headquartered in Braselton, GA.
    • Metabo HPT (Hitachi Power Tool) inquiries should be directed to:
  • Metabo is headquartered in West Chester, PA.
    • Metabo inquiries should be directed to the below contact:
      • Metabo
        1231 Wilson Dr.
        West Chester, Pennsylvania 19380

        (800) 638-2264
      • www.metabo.com

4. Will my Hitachi (now Metabo HPT) tool still be serviced and warrantied?

  • Yes. All Hitachi Power Tools will continue to be warrantied and supported under the same structure as they were prior to the name change.




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